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UMF #4: Yue Wah with Chef Paul Tseng

On October 6th, 2012, Urban Market Forage spent its 4th outing at Yue Wah on South Park Street. Leading us was Chef Paul Tseng of Willy Coop West. Many people are familiar with this huge store, which carries food items from all over East and South Asia as well as the Middle East and Mexico. Chef Tseng guided us through the items he was most familiar with from both his childhood in Taiwan and as a chef in the U.S. Participants had plenty of time to browse the aisles on their own and compare notes on foods they were already familiar with.

The produce and frozen food sections are among the best of Madison’s ethnic markets. There is definitely something for everyone.

We learned from the owner that the original store was about 1/5 the size and focused primarily on Chinese and Thai foods. When the current owners bought the space in the 1980s, they kept the name but slowly expanded both the size and the product lines.

It’s a great place to try a little something from various cultures. Prices are reasonable. Go home with the makings of a pan-Asian feast, some Middle Eastern sweets and some Mexican soaps and candles.